First filming session

My first filming session is now complete, I have filmed around 25%-35% of the video with other filiming planned over the next week, so far the first verse and intro has been filmed. Due to technological complications I have lost some footage which have not been recovered and will have to re-filmed. 

Beginning of Filming

The planning stage is now done and I am ready to start filming which will happen imminently, establishing shots will be filmed first and then the actor will be brought in to film the bulk of the video, some parts of the filming will possibly need to be done on certain dates due to planned events. For most of the video I will be using Peterborough City Centre and Queensgate as these are easily accessible locations for me. The plot of the video will be walking around the streets of Peterborough and eventually buying a vinyl album, at the end of the video the vinyl will be spinning showing it to be Johnny Marr's album, for the song which is Johnny Marr's The Right Thing Right the meaning of the song is about Northern Soul all-nighters attended by Marr, due to this I may use local Northern Soul or Mod nights in the video as a way of displaying this. All these areas will require permission for me to film on which I will be trying to get prior to filming.

Story Boarding

For the stage I am now at I need to plan the video shot for shot by story boarding, here I will roughly sketch each shot, name the shot being used and give a brief description of what I want from the shot. My video will be around 4 minutes long so I could be looking at around 40 shots. Most of my video will be filmed on the streets, due to this many shots could be quite similar.

Planning Stage

Now I have completed the research stage I need to start planning the final piece which is a music video to a song of my choice. I have yet to choose my song and that will influence how my music video turns out. I will be choosing a song that goes with the genre of videos I have analysed from my research as it is what I am interested in and what I will be motivated with.

Ancillary Task Research 6, Digipack, The Last Shadow Puppets, Age Of The Understatement

This is the last digipack I will be researching, it is The Age Of The Understatement by The Last Shadow Puppets which consisted of Alex Turner from the Arctic Monkeys and Miles Kane. This Digipack is a basic gatefold sleeve which basically just folds out in half.

On the inside of packaging the left side has the credits, this panel has a groove cut out on the left side of it, this is because it is hollow and there's a booklet inside it with pictures of the band and lyrics. The right side is a plastic mould for the CD to sit in during storage, it is white to go with the theme of the album.

The outside has the main cover which is the recognisable part of the album, it features a woman in black and white sitting down, The Last Shadow Puppets is written in black to make it stand out on the white background and then the album title is written in a bold dark red which also stands out, slightly less then the black but is to make the bands name standout more. The spine features the same 2 logos of the cover in the same colours as well on a white background. The back is a solid black background, with the track listing in a bold white text where they stand out, on the bottom right is a barcode used in shops when being bought.



Ancillary Research 5, Magazine Advertisement, Noel Gallagher's High Flying Birds, UK Tour 2012

This is a magazine advert for Noel Gallagher's 2012 UK arena tour, it was used magazines such as Q and NME prior and during the sales of tickets. The look of the poster is based on the album, this makes it instantly recognisable to the target audience. The picture was here is Gallagher standing under the roof of a petrol station, it is positioned so that there is some dark sky to the right of it where the logo can be placed to make it stand out, there is a slightly distorted band at the top to make all the logo stand out even on the petrol station roof. Gallagher is centered because he is what is being advertised here, people always look at the middle of the page and that is what they'll see if they're just flicking through. There is a translucent blue box which is quite dark making it go with the theme of colours, it gives some selling points such as saying where the album charted and listing some of the singles, there are then some quotes from reviews such as a review from the telelgraph and Q, they also include a star rating on the album being promoted for each one. There is also a row of other ratings from various magazines and newspapers such as Q and The Daily Mail. In bolder text than anything else in the blue box it says UK Arena Tour 2012, this stands out so the reader knows what is being advertised straight away. At the very bottom there is some yellowish-brown text which says Tickets avaliable now at NoelGallagher.com this stands out more due to the change in colour and it means there is no confusion on where to get tickets from. The bottom right has SourMash which is Noel Gallagher's label and then the website is featured again, this is put in the bottom right of the page because this is the last thing the reader will see before turing the page so it will stay in their head possibly making them go on the website and purchasing tickets or other products. 



Ancillary Task Research 4, Digipack, Kasabian, Kasabian Live!

The 2nd digipack I will be researching is Kasabian LIVE! This is a triple gatefold digipack

This is the cover of the digipack, features a picture of the band in a isolated looking concert, this picture is actually a still from the video for Switchblade Smiles which was on the album they were promoting at the time of this concert. The white background works well with the dark picture of the band, the bands logo in bold, black text and then the LIVE! being in much larger, bold, red text, this contrast to the background means it attracts the consmers eye.

When the packaging is first opened there are 2 panels, the left one gives the track listing, one column for each disc and on the right there are the credits such as the band members, managers and designers

This is the opposite view to the last, this time we see the cover again and now we see the back, when the digipack is fully folded these are the components you can see. The spine has a similar effect of the cover, the regular Kasabian logo is used to make it insantly recognisable, the white background is used with the bold black text again to make it stand out. The red Live In London isn't as bold or striking as the Kasabian logo as it isn't as important, it still contrasts against the background though so it does stand out. The back is numbered, this makes cosumers want to buy it more as they know it's very limited, this one here is 1799/5000. There is a picture of a black feather, this is a theme the band used throughout this tour, in many concerts the guitarist Sergio Pizzorno wore a parka with black feathers around the hood. The small text is details and copyright information, below that is the bar code, the record label logos and then Kasabian's website and the concert recorders website

This packaging is now fully folded out, this shows the 2 compartments for the discs which are plastic in this case rather than card slots where they slide in. We can also see the track listening again which is probably purposely designed so that it is linked with the discs

Here we can also see all 3 panels, we aren't seeing any panels we haven't seen here before though, its the cover, the back and the band members/managers