Evaluation

Here is the final evaluation of my products, the music video and both ancillary tasks which are the magazine advert and the digipack.

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

At the beginning of the task I began by researching 4 music videos, I gained inspiration and influence from these in terms of shots, concepts and so on. These showed me conventions of music videos and how I can utilise them, I also realised how important mise-en-scene is to a music video, its not just the shots that matter but what’s in the background as well. I chose the clothes of the actor in my video while thinking of our own influences but also the influences of Johnny Marr who wrote the song, this worked well because it fit in well with the song and the genre it was most suited to. The location was just as important as anything else, I chose mainly the Peterborough Cathedral due to the magnificent architecture there, it made for some very appealing establishing shots and made a very eye catching backdrop for the viewer. I gained this influence from The Smiths, they very often did it the opposite way round though by using their home, Manchester, to display a run down area in major need of rejuvenation, I used the opposite of the convention by showing a more appealing part of an otherwise uninteresting and run-down city. With the face pace of the song I used videos like The Who’s “Who Are You” and jumped from each shot very quickly to keep it interesting as well and as the beat of the song matching it.

A video I didn’t actually research but gained influence from was Jake Bugg’s lightning bolt, this video was using a song with similar beat and was filmed in a similar sort of location, he used many 1 second establishing shots to break up the video and keep it interesting and I have also used this to good effect. 

How effective is the combination of your main product and ancillary texts?

My digipack and magazine advert link directly with the video, the photos of the actor (Chris Crowther) are taken on location of the video to make it recognisable with the video. The video itself is linked to influences both by me as the director and Chris as the actor, this is the reasoning behind the 2 inside panels where an image is spread across it, It features items such as a guitar, played by Chris, vinyl owned by me and various other pieces of music and music memorabilia. The magazine advert photo is also used in the digipack making that recognisable if someone has bought the digipack due to the advert. 

For the magazine advert I chose to make the text for the artist stand out more than the song, this is because the video is more about him then the video, it follows him round throughout the video much of it not concentrating on the song. The reviews are there to encourage the reader to want to go out and buy this song with the song title being lower as it is one of the last things the reader will see meaning it will stick in their minds, the ones lower have smaller text as they are not as important as the song itself but is important towards whoever wants to buy it, each lower column will stick in the readers mind more, on the bottom right is the record label logo, I called the record label All Mod Cons Records as I am interested in the Mod scene so have influences from it, this will be the very last thing the reader does see after the song info so it may encourage them to go and check out what other releases the record label has. The digipack links in a lot with advert as it uses the same photo and is the product being advertised, the back of the digipack is in the same style as the magazine advert with a close up of part of the photo and the bold text is the same font as the magazine, this is also the same with the cover. It also features all the same logos and then has the record label logo featured on the magazine advert. 

What have you learned from your audience feedback? 

From the feedback I’ve received from the video, digipack and advert it has been virtually all positive.

For my video I was told the video was interesting throughout with only 1 or 2 shots being too long which was accepted and edited, The fast paced song was matched by the fast paced video with the concept of the video allowing this as it is done with quite simple shots all very quickly interchanging with a straight edit. There are no continuity issues throughout the video that have been suggested meaning the video is believable and flows very well. The camera quality was commented on by one person but this was something beyond my control which I going to be unable to change. The syncing of the sound was noted to be good quality other than a section of ambient sound that was too harsh and edited to make it softer but not drowned out by the noise of the track. The performance of the actor was quoted as being talented, dependable, almost flawless and various other positive comments.

The digipack also received generally positive feedback with a lot of the comments focusing on the pictures of Chris himself, the editing was quoted as making it appealing to the eye with the colours of the suit being very soft yet eye catching, especially on the front cover. The concept of the back was enjoyed by who I asked, the close of the gate on the cover with the “PRIVATE” sign sharpen was effective, the bold text made it very easy to know what tracks on there with the b-sides being chosen by the actor as it was songs he may cover if he was producing a single. The spine was very easy to read with one person saying it was the first thing they noticed as it stood out so much. The inside 2 panels with the influences was commented as being a good idea and the objects were well selected, the only real complaint of that being there was not enough items and it looked quite bare.

The magazine advert was quoted as being bold and attractive for any reader which instantly attracts the eye. One person commented on the sharpness of the face on Chris explaining it made him look very red in the face, I tried changing this but it left the picture unfocused with it looking as if the sign on the gate was the main focus of the picture. The reviews on the side said by one person to be too small, these were made bigger and I agreed with the person in they stood out more now and looked better overall. The text getting smaller was taken well with the hierarchy of importance being commented as a clever idea that works well. One person said the black text blended slightly with the background but also another colour wouldn’t look right and white blended in too much.

Overall I gained lots of genuine feedback for all aspests and listened to all of it with some being acted on as well, this helped me develop my products further so that they were more user friendly or more appealing, this helped as my opinion would be biased towards my own work and this allowed me to hear the downfalls of it and change them accordingly

How did you use new media technologies in the construction and research, planning and evaluation stages? 

Throughout the project I used various technology to help get to the stage I am at now. To start off the project we had to create blogs where we described everything that I was doing related to the video and ancillary tasks, this was done on blogger, a programme I was familiar with as I used it last year for my music magazine and once again it was very easy to use and I used it effectively. We posted our research of music videos on there, this included analysing each shot and explaining it in a large amount of detail. This meant using print screen to get the shots and uploading the pictures onto blogger. For the ancillary research I had to take photos of digipacks which I owned myself to analyse them, here I chose a single gatefold, double and triple gatefold to cover all areas, I had to upload these from my ipod to the blog which was also successful. Throughout the whole project I have had to constantly update the blog which I have been effective and detailed with. 

For the filming I used a video camera which was a new way of filming for me as I hadn’t done the film option at AS, at first I had difficulties uploading my clips onto the Macbooks in school due to the file type and as a result changed camera, after re-filming the first clips and more I found it very simple to upload and transfer my clips across to edit. The camera was very easy to use with the only real problem being how to keep the camera still while walking which was never really overcome.

For the ancillary tasks I used a programme called Paint.Net, its is a free editing software which is best described somewhere between photoshop and paint. I used this to edit the photos to make them look more professional and more appealing as well as adding all the text. This was a software of which I was familiar as I have used it a lot in my past including for my AS media music magazine. Throughout this I used tools such as contrast, brightness, saturation, cures, noise reduction and sharpen to make it look like a high quality photo in a high quality magazine or in a proper digipack.

 For the editing process I used iMovie on the apple MacBooks in my school, this programme was very easy to use with a simple drag system to place clips in the video and very easy tools to shorten clips and place music in. This was a relatively new programme for me which I had very basic experience with many years ago with a personal Mac but never before had I used it in such a depth. I was very pleased with my progress as I edited more and more, I was becoming more and more efficient with the programme and began using more complex tools such as the neutralizer which I could of never imagined using 2 months ago. The syncing of the sound was one of the more difficult aspects of it and took lots of effort to get the timings right and many times went wrong and needed to be amended. I will upload the video onto youtube as well to gain more feedback which is another technology I am familiar with.

All this technology made the whole thing much easier, the blog made it very easy to keep track of where I was and iMovie made it very easy to start where I left off almost without notice.

Finished Magazine Advert

 

Here is the finished magazine advert, this advert would hopefully be used in magazines such as NME, Q and Mojo who hold many loyal readers and can have a large influence on what music sells and what doesn't. The picture is high in saturation so that it instantly stands out, especially the floor with the leaves which are a very bright orange. The bold white text at the top stands out against the dull, dark green background which also catches the readers eye very quickly. Chris is the  centre of the picture as he is of the most importance since it is his single. Below him are the release date, available formats, his website and the catalogue number for the single. In the centre there are 3 reviews from magazines it would be featured in which give generous reviews to make the reader want to buy it as other people involved in the music business like it. On the bottom right is the record company, this is placed here because it is the last place the reader will look meaning they'll see the record label and perhaps check out other releases on the label and maybe even buy something else distributed by the label  

Finished Digipack

I have completed my digipak ancillary task, it is a triple gatefold sleeve which includes the disc on the right rather than in the middle or to the left.

 

The top 3 panels are the inside ones, it is shown as if It was fully folded out and looked on from above, the bottom panels are the outside ones, the one on the left being the back and the one on the right being the front. For the inside panels the picture which spans across 2 panels is supposed to represent influences towards the song which was written and interests as well, it is a guitar based song which is the reasoning for the guitar, the NME is the largest music magazine in the country and reports on this sort of music, the 2 CD's are muse albums which are personal favourites of the actor used in my video. There are 2 links to Johnny Marr who the song is originally by, first of all the 7" Single on the left is The The, "The Beat(en) Generation which featured Marr in the band and the second is on the bottom right of the picture being Morrissey's, who was in The Smiths with Marr, Autobiography, published by penguin classics. There are also Mod influences in here with the military patch for a parka, the Lambretta Inconetti tie-pin and the RAF logo badge which appeal to me. The other items are ones appreciated by both me and the actor. The 2 photos of the actor are taken on location of the video to link into it and make it more recognisable. The spine features the title in bold and contrasting text as well as the artist name, the catalogue number is also on there as it would be in a genuine release, the record label logo is also featured at the bottom. The back includes songs picked by the artist that he would cover for a B-side, copy right information and a barcode

Feedback 2

Harry Veal-Gray, 17

I feel that the video is of good structure and the quality (sync and sound) are of high standard. The overall video quality could have been better, but this would be down to the given equipment and of course a good video isn't always about eye candy. The quality of the actor is of an enjoyable standard and I feel the whole video works very well.

Feedback 1

Dylan O'Reilly, 17

I thought the video flowed well throughout with only a few shots dragging on too long, the concept of the video is a good idea, the inclusion of the first shot being repeated is well thought through. Acting throughout is very good which adds to the video and keeps it interesting. The video keeps up the beat of the song with various shots appearing for only a second and then onto the next one. Overall a good video, if I was to point out any issues it is the random changes of weather but that is probably beyond the creator of the video.

Filming Completion

The filming and majority of the editing is now complete, the deadline which is 20/12/13 is look realistic towards finishing all aspects of the task including the magazine advert and digipak, this leaves feedback and the evaluation.

First filming session

My first filming session is now complete, I have filmed around 25%-35% of the video with other filiming planned over the next week, so far the first verse and intro has been filmed. Due to technological complications I have lost some footage which have not been recovered and will have to re-filmed. 

Beginning of Filming

The planning stage is now done and I am ready to start filming which will happen imminently, establishing shots will be filmed first and then the actor will be brought in to film the bulk of the video, some parts of the filming will possibly need to be done on certain dates due to planned events. For most of the video I will be using Peterborough City Centre and Queensgate as these are easily accessible locations for me. The plot of the video will be walking around the streets of Peterborough and eventually buying a vinyl album, at the end of the video the vinyl will be spinning showing it to be Johnny Marr's album, for the song which is Johnny Marr's The Right Thing Right the meaning of the song is about Northern Soul all-nighters attended by Marr, due to this I may use local Northern Soul or Mod nights in the video as a way of displaying this. All these areas will require permission for me to film on which I will be trying to get prior to filming.

Story Boarding

For the stage I am now at I need to plan the video shot for shot by story boarding, here I will roughly sketch each shot, name the shot being used and give a brief description of what I want from the shot. My video will be around 4 minutes long so I could be looking at around 40 shots. Most of my video will be filmed on the streets, due to this many shots could be quite similar.

Planning Stage

Now I have completed the research stage I need to start planning the final piece which is a music video to a song of my choice. I have yet to choose my song and that will influence how my music video turns out. I will be choosing a song that goes with the genre of videos I have analysed from my research as it is what I am interested in and what I will be motivated with.

Ancillary Task Research 6, Digipack, The Last Shadow Puppets, Age Of The Understatement

This is the last digipack I will be researching, it is The Age Of The Understatement by The Last Shadow Puppets which consisted of Alex Turner from the Arctic Monkeys and Miles Kane. This Digipack is a basic gatefold sleeve which basically just folds out in half.

On the inside of packaging the left side has the credits, this panel has a groove cut out on the left side of it, this is because it is hollow and there's a booklet inside it with pictures of the band and lyrics. The right side is a plastic mould for the CD to sit in during storage, it is white to go with the theme of the album.

The outside has the main cover which is the recognisable part of the album, it features a woman in black and white sitting down, The Last Shadow Puppets is written in black to make it stand out on the white background and then the album title is written in a bold dark red which also stands out, slightly less then the black but is to make the bands name standout more. The spine features the same 2 logos of the cover in the same colours as well on a white background. The back is a solid black background, with the track listing in a bold white text where they stand out, on the bottom right is a barcode used in shops when being bought.



Ancillary Research 5, Magazine Advertisement, Noel Gallagher's High Flying Birds, UK Tour 2012

This is a magazine advert for Noel Gallagher's 2012 UK arena tour, it was used magazines such as Q and NME prior and during the sales of tickets. The look of the poster is based on the album, this makes it instantly recognisable to the target audience. The picture was here is Gallagher standing under the roof of a petrol station, it is positioned so that there is some dark sky to the right of it where the logo can be placed to make it stand out, there is a slightly distorted band at the top to make all the logo stand out even on the petrol station roof. Gallagher is centered because he is what is being advertised here, people always look at the middle of the page and that is what they'll see if they're just flicking through. There is a translucent blue box which is quite dark making it go with the theme of colours, it gives some selling points such as saying where the album charted and listing some of the singles, there are then some quotes from reviews such as a review from the telelgraph and Q, they also include a star rating on the album being promoted for each one. There is also a row of other ratings from various magazines and newspapers such as Q and The Daily Mail. In bolder text than anything else in the blue box it says UK Arena Tour 2012, this stands out so the reader knows what is being advertised straight away. At the very bottom there is some yellowish-brown text which says Tickets avaliable now at NoelGallagher.com this stands out more due to the change in colour and it means there is no confusion on where to get tickets from. The bottom right has SourMash which is Noel Gallagher's label and then the website is featured again, this is put in the bottom right of the page because this is the last thing the reader will see before turing the page so it will stay in their head possibly making them go on the website and purchasing tickets or other products. 



Ancillary Task Research 4, Digipack, Kasabian, Kasabian Live!

The 2nd digipack I will be researching is Kasabian LIVE! This is a triple gatefold digipack

This is the cover of the digipack, features a picture of the band in a isolated looking concert, this picture is actually a still from the video for Switchblade Smiles which was on the album they were promoting at the time of this concert. The white background works well with the dark picture of the band, the bands logo in bold, black text and then the LIVE! being in much larger, bold, red text, this contrast to the background means it attracts the consmers eye.

When the packaging is first opened there are 2 panels, the left one gives the track listing, one column for each disc and on the right there are the credits such as the band members, managers and designers

This is the opposite view to the last, this time we see the cover again and now we see the back, when the digipack is fully folded these are the components you can see. The spine has a similar effect of the cover, the regular Kasabian logo is used to make it insantly recognisable, the white background is used with the bold black text again to make it stand out. The red Live In London isn't as bold or striking as the Kasabian logo as it isn't as important, it still contrasts against the background though so it does stand out. The back is numbered, this makes cosumers want to buy it more as they know it's very limited, this one here is 1799/5000. There is a picture of a black feather, this is a theme the band used throughout this tour, in many concerts the guitarist Sergio Pizzorno wore a parka with black feathers around the hood. The small text is details and copyright information, below that is the bar code, the record label logos and then Kasabian's website and the concert recorders website

This packaging is now fully folded out, this shows the 2 compartments for the discs which are plastic in this case rather than card slots where they slide in. We can also see the track listening again which is probably purposely designed so that it is linked with the discs

Here we can also see all 3 panels, we aren't seeing any panels we haven't seen here before though, its the cover, the back and the band members/managers 

Ancillary Task 3, Magazine Advertisement, The Courteeners, Anna Tour 2013

This is a magazine advertisment for The Courteeners and their tour for to promote their latest album Anna which was released in March, The top features Courteeners written in a bright, blue font made to look like a neon light, with the black background this cathes the eye straight away. The woman in the middle of the poster is the picture used on the album cover, here though this is made to look like a neon light as well, in concerts there was a large neon light used of this image, this bright pink against the blue of Courteeners it stands out even more and is near impossible for the reader to miss. Below live is in a bright blue text, this drags the reader to that section and then they check the concerts to see if any are close to them possibly influencing their decision to go or not. Inside the pink box is another concert, this location is in a similar blue text before, this is because this one is significant to the rest, The Courteeners are from Manchester meaning that is a home coming gig which they expect to sell out. At the bottom there are details on how to get tickets promoters, websites and other information concerning the band or the conerts.

Ancillary Task Research 2, Digipack, Sex Pistols, Live In Trondheim 21st July 1977

This is my first piece of research for the ancillary task, I have chosen a selection of digipacks and the first is Sex Pistols, Live In Trondheim 21st July 1977. The digipack itself is a quadruple gatefold, the disc fits in a plastic compartment at the end.

Here we can see the front which is the view you will see when its folded out with the cover facing you. On this side the first 3 panels are contain images which link between each panel, as this is a live album these are pictures from the gig displayed in a way to look like its ripped out of a photo album, this goes with their rebellious punk image, the 4th panel  is a black plastic area for the disc to fit in place, in other digipacks this 

area could be a cardboard flap which the disc slots into.

This view is the opposite from the last, this time it's the back of the packaging, here we see the credits e.g. songwriters on the first panel, the 2nd panel shows the track listing which is also on the disc. In-Between the 2nd and 3rd panel is the spine which is visible when the cd is facing someone side on e.g. while it's store in a rack. The 3rd panel is the cover of the album, the left shows the iconic Sex Pistols logo, the purple section is made to look like it's been ripped and next to it is a picture of frontman Johnny Rotten during the concert and then is white boxes is the title of the album which in this case is the concert. The 4th Panel has a piece of art which is striking and catches the eye, in bold letters it says "LIVE" with a cartoon explosion in the back, this also goes with the punk theme, there is another 3 photos at the bottom of this panel as well which are from the concert.

Ancillary Task Research 1, Magazine Advertisement, The Who, Quadrophenia Tour 2013

This is a magazine advert for The Who's latest tour which is to promote Quadrophenia. The top of the page has The Who in large bold lighting which contrasts to the background, as this is at the top of the page it catches the readers eye straight away. Below that is a link to the original cover of the album, this is a concert to promote a concept album so this character pictured is linked to that, the character is Jimmy, the main charater from the film created based on the album. The RAF logo is symbolic with mods who are being targeted with this album, with logo being much brighter than anything else on the page it is instantly noticable and will catch the eye of the target audience. The word Quadrophenia takes quite a regal look as it did on the original album which is another link to that, the words And More are there to make the reader research who else is playing in support to try and attract them to the concert. The date and location are in a very bold and contrasting font which makes it stand out more so there is no confusion of where and when it is. There are details on how to get tickets such as websites and phone-numbers, these are vital bits of information for the consumer. The bottom has a logo of a promotion company, a hashtag and The Who's website.

Ancillary Task Research

The next stage is to do some research for the ancillary task that goes with the main task of the music video, this is to create a Digipack for the song being used in the video and to create a magazine advert for it as well, Here I will be using pieces from my own music collection and music magazine collection e.g. NME

Research 4, Joy Division, Love Will Tear Us Apart

The 4th video I will be analysing is Joy Division's Love Will Tear Us Apart, the video is a performance based one filmed at Knott Mill in Manchester. The lead singer, Ian Curtis, had recently commited suicide when this video was released so this was a tribute to him

The first show is a tracking shot going up the stairs of the mill, the hazy orange-yellow is there to set up the mood of the song which is about loss and regret

The camera has a close up on a door into the factory room, the one clear etching says "Ian.C" which is done by the late lead singer

The door swings open and we get an establishing shot of the factory room to see where they are, the dark empty space illustrates the nature of the video

The effect changes and the light is more neutral now but also the shadows are more prominent then before giving it an even darker feel

The key board kicks in and then in a straight edit we see one of the members playing it in the same room we see before

Stephen Morris has a close up while playing drums, his instrument is the most heard for the few seconds he is on camera here

Peter Hook then gets a mid-shot, each of these shots are aiming to introduce each member of the band

The band is captured with a wide shot in the room as the establishing shot, Ian Curtis is in the centre to how his importance 

Bernand Sumner receives a close up as well to introduce him

The singing kicks in and the camera arcs round from Sumner to see Ian Curtis gripping the microphone holding his vox teardrop

Curtis is then subject to a mid-shot which shows more of his dreary facial expression and motionless charisma



A mid-shot of Stephen Morris captures him after the first verse, this shows him unique drumming style which has become very influenctial over time

The red glow effect returns and we see the mid-shot of Curtis again, this affect again trys to show the dark nature of the video

The camera zooms out and we see Peter Hook playing with Ian Curtis, the slow pace the camera moves out at says that the song is quite serious

The bass is the most prominent instrument at this point so we get an exteme close up of the Hook's bass to make the listener concentrate on that aspect of the song

The camera rises and we get a close up of Peter Hook while he is playing bass

The emotion of the song is coming through more and more as the song progesses, this close up of Ian Curtis shows his facial expressions more to try and make the listener feel the emotion behind it

The red glow effect is taken away and purer light is used again, the camera  closes up at Ian Curtis's guitar while he plays one of his few parts throughout the song



The keyboard comes back in, although no key board is seen in any shot of the band it comes back in, we don't know who is playing it either giving the video an eiry sense

The camera arcs from right to left showing all of Stephen Morris' drum kit and his style as a drum roll is more important than other instruments in the song

An upwards tilt shot is used as we look up to Peter Hook, this could be to show his importance in the song at this point or even his importance in the band as a whole

 The red glow effect returns and we get a close up of Ian Curtis, the song is getting closer to the ending and Ian Curtis' facial expressions are becoming more and more emotive as displayed in this picture

Bernard Sumner has another close up, the song is in the chorus at this point so eac member is equally important

The chorus ends, we now get Bernard Sumner playing the key board rather than guitar and Ian Curtis has taken his limited guitar role

The camera zooms out and we get a wide shot of the whole band as the song is coming to its climax

Peter Hook gets another close up of his bass, this is like the first show of them but rather than introducing them its the opposite, almost a send off for each member

Stephen Morris receives a mid-shot for the same purpose of Hook's close up, almost an outro for him

Just as Hook and Morris before him Bernard Sumner gets a close-up for the same purpose

Ian Curtis's guitar gets an extreme close of his guitar because its the main instrument at this point

Just like the beginning of the video we see the same door in the same red glow effect, this make the viewer wonder what its all about and why its so frequent

The door opens again and the room is empty as it was at the begining of the video, this could be a metaphor for saying that Joy Division are gone after Ian Curtis had died

 

Research 3, The Who, Who Are You

In this piece of research I will be looking at my first performance based video which is The Who's "Who Are You?" It's based in a studio where the song is being recorded and shows the band performing the song.

The first shot is a mid shot of lead guitarist and song-writer Pete Townshend, being the first person shown could show importance or signify that it is his song. At this point which is the intro there are no vocals and the guitar is the main focus of attention possibly another to why he is shown first.

The camera swings to the left slowly, this acts as an establishing shot to show the surroundings of the band which is a regular recording studio, as the camera stops and focuses the central focus is the drummer of the band, Keith Moon, here he is shown drumming to the intro. The light shining above him could be to symbolise his stance in music at that time or even as simple as a extra lighting

As before the camera swings to the left and this time we see the bassist John Entwistle, these 3 previous shots introduce the band as sort of establishing shots for each member.

This time the camera goes in the opposite direction, to the right where we see Roger Daltrey in a separate room to record the vocals for the song, he faces down as the song builds closer and closer to the first line

A high angle shot is used after the first line and then focuses on Keith Moon, this matches the track which has a drum roll at this point

A mid shot of Pete Townshend is used and shows him playing guitar, a fast edit is being used here from shot to shot to go with the fast paced nature of the song.

As before a drum roll is used as a way of focusing on Keith Moon as at this point he is the most important sound in the track. It also captures Moon's unique drumming style with exaggerated facial expressions and leaning into his drum kit.

The next verse begins and this is symbolised by giving Roger Daltrey a close up to show that he is where the listeners attention should be at this point

John Entwistle also receives camera time just as the rest of the band do, his shot is a close up, this could be to display his emotionless way of playing bass, which just like Keith Moon, was quite unique and instantly recognisable

The backing vocals are prominent in this section so we get a close up of John Entwistle singing into a studio mic



 Pete Townshend also gets a close up while singing the backing vocals

This mid shot facing the back of Pete Townshend shows him having swapped his guitar for a piano, the track has slowed down at this point which could be the reasoning for the dimmed light or since the piano is only the thing you can hear at this point the light has completely focused on Townshend.

There are quick bursts of drums in between the piano where we get an extreme close-up of Keith Moon showing intense facial expressions, this could be because the track is building up again and this editing is showing the fact pace at which it is coming.

The editing is getting faster at this point and this side-on mid shot shows a bit more of Townshend's piano playing which is increasing in speed and also his facial expressions which are becoming more and more intense

Pete Townshend is doing his typical thing and getting very much into his guitar playing, as he gets faster and faster the camera zooms in on it

The band other than Roger Daltrey are captured with mid-shots together, here they are shown messing about with Keith Moon dancing and Pete Townshend making gesutres

An over the shoulder shot of Pete Townshend shows Keith Moon while they are still messing about

  

The 3 are captured again, the music is almost silent at this point as it builds up again 



The track suddenly burst to life again and Keith Moon is captured again with a huge facial expression as the crashes the drums.

                           John Entwistle gets a mid-shot and this shows off his inconic fender bass

The backing vocals are shown being recorded, by Townshend and Entwistle

The 3 members are captured together from a different angle over a mxing board

The track is getting to its climax at this point, Keith Moon's facial expressions and hard drumming illiustrates this

Pete Townshend gets anothe rmid-shot as the rest of the band have, here the music getting more and more intense

John Entwistle get a close up of his bass playing to match the trac, all the shots are increasing in speed between the transfers to go with how fast and intense the song is at this point

We get more of a frontol Mid-shot of Pete Townshend this time, this shows us more of his technique rather than the restricted view we had before which was more side on

Throughout the video Daltrey hasnt had any different shots, its been a constant close up of him singing into the studio mic

During the last 30 seconds of the video all the shots are ones to have previously appeared in the video, the editing becomes very fast that shots dont appear for more than 2 seconds before the video fades to black as it ends with the last man to appear is Keith Moon whos drums are the last intrument to be heard