Friday, 27 September 2013

Ancillary Research 5, Magazine Advertisement, Noel Gallagher's High Flying Birds, UK Tour 2012


This is a magazine advert for Noel Gallagher's 2012 UK arena tour, it was used magazines such as Q and NME prior and during the sales of tickets. The look of the poster is based on the album, this makes it instantly recognisable to the target audience. The picture was here is Gallagher standing under the roof of a petrol station, it is positioned so that there is some dark sky to the right of it where the logo can be placed to make it stand out, there is a slightly distorted band at the top to make all the logo stand out even on the petrol station roof. Gallagher is centered because he is what is being advertised here, people always look at the middle of the page and that is what they'll see if they're just flicking through. There is a translucent blue box which is quite dark making it go with the theme of colours, it gives some selling points such as saying where the album charted and listing some of the singles, there are then some quotes from reviews such as a review from the telelgraph and Q, they also include a star rating on the album being promoted for each one. There is also a row of other ratings from various magazines and newspapers such as Q and The Daily Mail. In bolder text than anything else in the blue box it says UK Arena Tour 2012, this stands out so the reader knows what is being advertised straight away. At the very bottom there is some yellowish-brown text which says Tickets avaliable now at NoelGallagher.com this stands out more due to the change in colour and it means there is no confusion on where to get tickets from. The bottom right has SourMash which is Noel Gallagher's label and then the website is featured again, this is put in the bottom right of the page because this is the last thing the reader will see before turing the page so it will stay in their head possibly making them go on the website and purchasing tickets or other products. 


No comments:

Post a Comment